Research

My research focuses on how changes in journalism affect the ways in which individuals select, use and make sense of news. I am interested in all aspects of the changing media landscape, but have focused on social media, interactive graphics/data visualization and news monetization.

Recent publications:

Geidner, N. & D’Arcy, D. (In Press). The effects of online news paywalls on selective exposure. New Media and Society. Publish online ahead of print and available at: http://nms.sagepub.com/content/early/2013/10/17/1461444813508930.abstract

This study examines the effects of micropayments on individuals’ selection and engagement with online journalism. Micropayment represent a means of monetizing online content in which the user pays a small amount of money (i.e., pennies to a few dollars) for each story purchased. Realistically, micropayments have not been a viable option until recently. With the introduction of Google Wallet and other payment infrastructures, micropayments are on the tipping point of mainstream acceptance and use. This study utilizes an experimental design (N = 156) in which motivation (low versus high) and cost (no pay versus pay) were manipulated. The findings demonstrate that while individuals are willing to purchase news via micropayment, they become less likely to select news from opinion-challenging sources. In light of the results, the implications discussed include suggestions for media producers on how to create effective micropayment systems.

Cameron, J. & Geidner, N. (2014). Something old, something new, something borrowed from something blue: Experiments on dual viewing Twitter and TV. Journal of Broadcast and Electronic Media, 58(3), 400-419

The use of second screens to dual-view television and social media is exponentially increasing. As a result, television producers are increasingly augmenting television content with social media comments from viewers, which may serve as a type of real-time public opinion indicator. The current research effort utilizes two experimental studies to explore the effects of this new media production practice on viewer’s attitudes and opinions. In these studies, a Twitter feed was integrated in to entertainment (Study 1) and political (Study 2) television broadcasts and manipulated to convey either positive or negative opinions of the content. Participants’ opinions were found to conform to the majority opinion presented in the manipulated Twitter feed in nearly all of the analyses. Implications for dual viewing and second screen use are discussed in light of findings.

Geidner, N., Radovic, I., Imre, I., Coman, I., & Yuran, D. (In Press). The role of interactive graphics in reducing misperceptions in the electorate. Visual Communication Quarterly.

This study examines the effects of interactive graphics on reducing political misperceptions. An experiment was used to compare the effectiveness of an interactive verse a static graphic in conveying information about the United State unemployment rate. The graphic, in both conditions, was embedded in a news article. Using a student sample (N = 109), it was found that participants who saw the interactive graphic were more accurate and produced more thoughts than individuals in the static graphic condition. The implications of these findings for both political misperception research and journalism practice are discussed.