So this summer I am teaching Creative Message Design, Comm 634, at The Ohio State University. 634 is a senior-level PR writing class. Most of the class is fairly straight-forward with topics such as press release writing, PR ad writing, direct mail, etc. In short, the class gives the students a last chance to be exposed to every type of PR writing before they go out into the field. The final project for the class is a large campaign involving various pieces of media writing.
Anyway, on Monday I covered the topic of social media and I really like how my lecture came out. I focused on how social media can be used to build connection between the consumer and the organization/product. This clearly falls into my overarching view that group connection is an incredibly important and understudy aspect of communication. I have uploaded the slides below in a quicktime format. You should be able to click through them, just like they were a regular slideshow. If you have any questions or comments please feel free to e-mail me.
Another game. Another win. I think this is the Crew 7th straight win. This one wasn’t actually part of their MLS schedule, but it is still nice to win. I don’t like these night games nearly as much as the day games. My photos are a lot better when the sun is out.
An invited piece that I co-authored with Prof. Lance Holbert was just published in the latest issue of Communication Studies. Here is the abstract:
This essay makes the argument that political communication researchers would be well served to look to communication theories developed in other communication subfields as a means by which to advance a number of different research agendas. A series of events or issues that came to light during the 2008 Presidential election are highlighted and specific theories from communication subfields, other than political communication, are isolated in order to show the utility these theories would bring to political communication scholarship. Five communication subfields are focused on in this essay: Interpersonal communication, persuasion, communication information technology, media effects, and strategic communication. The 2008 election topics covered in this essay include face-to-face political discussions of race and gender, The Daily Show with Jon Stewart, YouTube, Saturday Night Live, and lifestyle political campaigning.
APA Citation: Holbert, R. L. & Geidner, N. (2009). The 2008 election: Highlighting the need to explore additional communication sub-fields to advance political communication. Communication Studies, 60, 344-358
