Social media and public relations
So this summer I am teaching Creative Message Design, Comm 634, at The Ohio State University. 634 is a senior-level PR writing class. Most of the class is fairly straight-forward with topics such as press release writing, PR ad writing, direct mail, etc. In short, the class gives the students a last chance to be exposed to every type of PR writing before they go out into the field. The final project for the class is a large campaign involving various pieces of media writing.
Anyway, on Monday I covered the topic of social media and I really like how my lecture came out. I focused on how social media can be used to build connection between the consumer and the organization/product. This clearly falls into my overarching view that group connection is an incredibly important and understudy aspect of communication. I have uploaded the slides below in a quicktime format. You should be able to click through them, just like they were a regular slideshow. If you have any questions or comments please feel free to e-mail me.