Community Creation
Below is an idea for a content analysis I started kicking around about 2 years ago. It is based around the idea is that local media creates and reinforces community, so why don’t newspapers become cognizant of it and start designing their websites around this principle. If they do they will create all kinds of positives. First, it has been shown that newspapers can create increased civic participation and social capital in a community. It then stands to reason that if a newspaper explicitly tries to increase civic participation and social capital they will be able to do it more effectively. The more people care about their community the more likely they are to read news about their community. Hence this is a reinforcing spiral. Community reinforcing media creates people who care more about the community. People who care more about the community use more local news media.
But how do we do this. I think there are three important concepts that we need to think about. First, the reader/user must be engaged in the content. Once they are engaged in the content feelings of connection to the community and the news organization must be cultivated. News source must also provide the mobilizing information to allow people to get involved in the community. This is my modest idea.