NickGeidner.com » PR http://nickgeidner.com/blog The blog of a political communication doctoral candidate at The Ohio State University. Wed, 21 Jul 2010 08:04:09 +0000 http://wordpress.org/?v=2.8 en hourly 1 Social media and public relations http://nickgeidner.com/blog/2009/08/social-media-and-public-relations/ http://nickgeidner.com/blog/2009/08/social-media-and-public-relations/#comments Wed, 19 Aug 2009 05:18:16 +0000 Nick http://nickgeidner.com/blog/?p=402 So this summer I am teaching Creative Message Design, Comm 634, at The Ohio State University. 634 is a senior-level PR writing class. Most of the class is fairly straight-forward with topics such as press release writing, PR ad writing, direct mail, etc. In short, the class gives the students a last chance to be exposed to every type of PR writing before they go out into the field. The final project for the class is a large campaign involving various pieces of media writing.

Anyway, on Monday I covered the topic of social media and I really like how my lecture came out. I focused on how social media can be used to build connection between the consumer and the organization/product. This clearly falls into my overarching view that group connection is an incredibly important and understudy aspect of communication. I have uploaded the slides below in a quicktime format. You should be able to click through them, just like they were a regular slideshow. If you have any questions or comments please feel free to e-mail me.

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